Yendy Liliana Rojo
Yendy Liliana Rojo
Brand Strategist
Phone:
310-989-3192
Email:
Address:
Los Angeles, CA 90035
Work Experience
Brand Strategist
January 2022 - Present
Associate Director, Social Media
October 2018 - December 2021
Social Media Manager
August 2015 -
October 2018
Community Manager
December 2013 - August 2015
Marketing & Client Service Coordinator
March 2012 - December 2013
Public Relations Intern
October 2011 -
March 2012
- Lead brand, social and campaign strategy for multiple clients, like Honda NA, across multicultural segments.
- Lead campaign strategy for brand cultural moments like HHM x Honda.
- Manage consumer and cultural research with a focus on social listening for Honda Music.
- Develop creative briefs and facilitating creative inspiration across multiple media channels for Acura.
- Define KPIs and measurement architectures for California Black Health Network.
- Competitive and trend research across categories.
- Drive strategy for new business pitches.
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- Led social content & channel strategy for Honda, Honda CPO, Honda Music, Acura, Stella Artois.
- Activated Influencer Marketing for Dole social channels launch engaging influencers as key content creators for testing content.
- Defined evergreen organic content strategy for Chevron Extra Mile in collaboration with Paid Media.
- Determined social KPIs for ongoing growth of client social channels.
- Defined messaging for ongoing social for HondaLatino USH, Honda Export Lat Am + Caribbean, ExtraMile GM, Dole Sunshine Latino USH.
- Led a team of social media specialists with ongoing mentoring and coaching.
- Grew the Social Media department from 1 employee and 1 client to 7 employees and 5+ clients.
- Developed editorial processes to streamline social content development.
- Developed scalable content strategies including influencer content, in-house produced content, and strategic publishing schedules for Farmers Insurance.
- Planned tactics and executions to meet various client goals.
- Launched Dole CPG on Facebook, consistently reached highest engagement rates in the category, 20 times above benchmark.
- Launched Honda’s Spanish language Twitter account and maintained the account as the 2nd largest and most engaged Automotive account on Twitter from 2013 – 2015.
- Launched DirecTV’s OTT product Yaveo, a streaming service curating content from all over Latin America and Spain.
- Managed an integrated, multi-platform strategy across Facebook, Twitter, Instagram, and the product website.
Managed blogger campaigns directly with content creators and via blogger networks.
- Managed development of website and Facebook app for Martin Llorens’s international book launch across 10 markets including Puerto Rico, New York, Miami, Los Angeles, Mexico City and Guadalajara.
- Developed a partnership between Martín Llorens and a women’s shelter against domestic violence, Amatitenses Libres de Violencia in Guadalajara, Jalisco and the Women’s Institute of Mexico.
- Assisted in all aspects of PR including: research, writing, media relations and pitching.
- Completed thorough research and reports for client presentations.
- Developed targeted media lists on Cision as well as online research and through networking with bloggers and other media.
Working With the Best Clients and Partners
