P.S. Arts

Situation
P.S. Arts needed a campaign to create awareness among MC audiences about the role art can have in children’s lives.

Challenge
P.S. Arts serves students throughout Los Angeles, a very diverse city, but was not connecting with MC parents.

Insight
The biggest stressor for our audience was making sure they gave their children a good chance at having a happy, stable, successful future. They are not aware of the statistics that arts education gives students the tools they need to perform better at all of their subjects, therefore, making them better overall students with a better chance at finding fulfilling careers in the future. Additionally, it makes them feel more confident in themselves, more connected to their peers, and more willing to learn in their others subjects.

Which drove us to our insight…

Arts education contributes to success and overall well-being.

Strategic approach
"Discover dream jobs"

Creative Solution
Show MC parents how P.S. Arts can help kids find their passion young, which is crucial for long-term fulfillment and well-being.

Create a series of videos, in which we interview people who wouldn't normally be associated with using art in their fields and have them tell their story of how they implement what art has taught them in their professional and personal lives.

WIP: https://www.interdubs.com/r/trulove/?al=YXxq1Di&an=sbDdhA